Base79 | Welcome

ABOUT US

Founded in 2007, Base79 simplifies the digital video landscape to create new profits for leading rights holders across the globe.

With offices in the world’s leading advertising markets, we create new profits within the fast-expanding world of online video and connected devices for all rights holders.

Base79′s unique rights management technology and media relationships create a generation of new, safe and powerful revenue opportunities for its partners. Our extensive catalogue of over two million videos from over 100 leading rights producers and independent production companies currently generates more than 12 million daily views globally.

Base79 is the new name for myvideorights. For more information please click here

Our evolution from myvideorights to Base79 reflects our vision to be the leading creators of content driven value on the PC, Tablet and Connected TV. Our new name is built out of a core truth. Regardless of whether they are buying iPods, subscribing to Netflix or searching on YouTube, all consumers really want is relevant content. Content must always be the foundation, or base, for their engagement. With our expertise, connections and technologies, we build on this base to create new value, the post-industrial gold of our time, for all. 79 is the atomic number of gold.

THE TEAM

Ashley MacKenzie – Founder & CEO

Ashley MacKenzie is Founder & CEO of Base79, the leading digital rights management agency. Over the last three years, Ashley has led the company to 805% growth, placing Base79 as the second fastest growing media company in the prestigious 2011 Media Momentum List. This accolade followed the company being named as one of four ‘cool vendors’ in Media by Gartner in May 2011.

Ashley began his career in advertising at Carat (UK) Ltd. He left Carat to be a founding Director of Entertainment Marketing Ltd and in 1998 he joined an MBI team as Sales Controller for Talk Radio, before becoming General Manager for TalkSPORT. The company grew into The Wireless Group Plc and Ashley took responsibility as Group Managing Director for Independent Local Radio, purchasing loss-making radio stations and turning them into a profitable national network, employing 400 people with a turnover of ‘£21million.

In 2002, Ashley gained commercial responsibility for the group as Managing Director of Impact, The Wireless Group’s wholly-owned national sales house. The Wireless Group plc was sold in 2005 to UTV Plc for £98.5m.

Prior to founding Base79 in July 2007, Ashley led the commercial operations of Music Choice, a provider of interactive music channels that reach over 100 million people worldwide.

Richard Mansell – Managing Director UK

Richard Mansell is co-founder, Managing Director UK and Global Head of Operations for Base79.

With over 14 years experience in Information Technology and IT services, Richard has a passion for technology advancement and operational excellence.

Starting his career in the technology consulting industry with Andersen and subsequently Deloitte, Richard worked predominantly large on IT, strategy and business process engagements. In 2003, Richard left to become Head of IT and Operations of commodity brokerage Spectron. Prior to co-founding myvideorights in 2007, Richard was Director of Technology Consulting at Protiviti, a global business consulting firm specialising advisory and transaction services.

Kevin Deeley – Chief Finance Officer

Kevin is a Chartered Accountant with 23 years operating company Finance experience spent running teams “hands on” across Europe and the USA.

The last fourteen years have been spent in the Media sector, the last ten at Board level. He has substantial VC experience, having been a team member in eight fundraising rounds, for both equity and debt, raised in UK and USA.

Kevin graduated from City University, London in Economics, and has undertaken subsequent study at London Business School (Corporate Finance) and Chicago University Business School (Corporate Strategy).

Jason Talley – Chief Commercial Officer UK

Having joined Base 79 in May 2011, Jason is responsible for our Advertising Sales and Operations in the UK.

Jason has a wealth of experience in Television Advertising, having started his career at Thames Television where he sold the London weekday audience on ITV and Channel 4 and going on to launch UK Gold, Living and Channel 5 to the UK market. At Channel 5, he was responsible for the Advertising Sales and Trading across Television, On-line, Sponsorship and Advertiser Funded Programming.

Gullliver Smithers – Chief Technology Officer

Gulliver has 15 years experience working across a wide variety of technology businesses in the international broadcast market. He joins Base79 from ITV where he spent 6 years
overseeing and managing a variety of projects from outsourcing of the broadcaster’s transmission operations to the rollout of the multi-platform ITV Player.

Prior to ITV, Gulliver developed digital television hardware and software solutions at Strategy & Technology Ltd, managed interactive advertising products at BSkyB and oversaw the expansion of BBC’s iPlayer into a multi-platform product.

Gulliver has a MA (Hons) in Artificial Intelligence & Linguistics from The University of Edinburgh.

Ben Lister – Head of Business Development EMEA

Ben heads up Base79′s content partnerships and new business development activities.

He has more than 12 years experience in the commercial development of digital media content, platforms and strategy and has held senior business development roles in top tier media companies with activities ranging from distribution of audio, games and VOD products to the creation of successful multi platform marketing campaigns.

Prior to joining Base79 Ben worked at Channel 4, where he lead the commercial and product development of various interactive, mobile and VOD projects, Warner Music International and MTV Networks Europe.

Ian Samuel – Commercial Director UK

Ian Samuel joined Base79 in 2009, to launch the business’ Commercial Operations in the UK, bringing more than 10 years experience working in Video-on-Demand, Digital and Mobile advertising.

Ian began his career at News International and worked across multiple disciplines including Business Development, Sponsorship, Digital and finally as Group Head across Digital and Mobile. He left News International to become Sales Director at blinkx.

Nick Savage – Head of Operations

Over the past three years Nick has managed the extensive growth in Base79′s video catalogue.

With an unparalleled knowledge of online video platforms, video search engine optimisation and rights management, Nick has pioneered major content owners’ online video strategy. Prior to Base79 Nick was Head of Production at Digital Agency Flint and prior to that spent six years as Head of Streaming Media at Lehman Brothers.

Kelvin MacKenzie – Chairman

Kelvin is one of the UK’s leading media personalities. From 1982 until 1994, Kelvin was Editor of The Sun newspaper. He was formerly Managing Director of BSkyB Group Plc before joining the Mirror Group as Deputy Chief Executive and Managing Director of Live TV Ltd. Kelvin was Chairman and Chief Executive of The Wireless Group Plc until June 2005 when he successfully sold the Company to UTV Plc.

With a career that spans four decades and every consumer entertainment medium, Kelvin regularly features on TV and is widely regarded as one of the best judges of popular culture in media today.

In 2011, Kelvin funded and launched live sports broadcast channel Sports Tonight – his latest contribution to sports media.

Peter Bazalgette – Non-Executive Director

From 2004 to 2007 Peter was Chief Creative Officer of Endemol, to whom he remains an adviser. He has personally devised several internationally successful television formats such as Ready Steady Cook and Changing Rooms. He also brought Big Brother to the UK. Peter’s book about the international business of TV formats, Billion Dollar Game, was published in 2005. Peter is a Non-Executive Director of YouGov and a former Board member of Channel 4.

He is building a portfolio of investments in digital growth companies. Peter also serves as Deputy Chairman of the National Film and Television School and on the Board of the English National Opera.

Patrick Walker – Non-Executive Director

Patrick Walker leads the development of content strategy and partnerships for YouTube in Europe, the Middle East and Africa and has over 15 years of experience in the television, radio and online media industry. During his tenure as General Manager for RealNetworks, Patrick was instrumental in launching Real’s first premium audio and video services in Europe, Asia and Latin America and was responsible for developing direct-to-consumer broadband video products.

Patrick began his career in international media and technology as a TV producer for Japan’s public broadcaster, NHK. He has formerly held roles at BBC News as a Senior Broadcast Journalist in Japan and South East Asia and with TWI’s management team in 2000, launching one of the earliest ‘converged’ web and TV services

Rupert Dilnott-Cooper – Non-Executive Director

Rupert is the former CEO of Carlton’s Content Division and Managing Director of Carlton International, where he was responsible for production, distribution and all rights management matters.

A qualified lawyer, Rupert has worked in legal and business affairs for various UK Broadcasters and was a founding director and former Co-Chair of the British Television Distributors Association. He is currently Chairman and Non-Executive Director of a number of financial and media organisations, including pan-European TV group, Zodiak TV Plc.

MAPS

WHERE TO FIND US

Contact our London and New York Teams

London Office
The Tower Building
11 York Road
London
SE1 7NX

Tel: 020 7928 7604

New York Office
275 Madison Avenue
Suite 422
New York
NY 10016

Tel: 212 878 8870
Map

Click here to email us

MAPS

WHERE TO FIND US

Contact our New York and London Teams

New York Office
275 Madison Avenue
Suite 422
New York
NY 10016

Tel: 212 878 8870

London Office
The Tower Building
11 York Road
London
SE1 7NX

Tel: 020 7928 7604
Map

Click here to email us

WORK WITH US

We are always keen to hear from creative people who can take our business to new levels. If you would like to join a talented team, send us your CV now.
jobs@base79.com

14/11/11

Development Lead, On-Demand Players

Base79 are investing in multi-platform distribution capability to enable them to better monetise the content rights they currently hold. As part of this investment and the associated company expansion, a new role of Lead Player Developer has been created working within the Platforms & Architecture team.

14/11/11

Head of Platforms & Architecture

Base79 are investing in multi-platform distribution capability to enable them to better monetise the content rights they currently hold. As part of this investment and the associated company expansion, a new role of Head of Platforms and Architecture has been created.

14/11/11

Front End Developer

Base79 are investing in multi-platform distribution capability to enable them to better monetise the content rights they currently hold. As part of this investment and the associated company expansion, a new role of Front End Developer has been created working within the Platforms & Architecture team.

10/10/11

Head of Publisher Services

Reporting, to the Chief Commercial Officer, the Head of Publisher Services will build a strategy to continue to develop our High Quality Video Advertising Sales proposition by syndicating and distributing our exclusive content on to Publisher websites and Platforms; and also contract with video publishers for Base79 to represent their advertising and commercial interests. Key [...]

13/09/11

Business Development Executive

The BusinessDevelopment Executive’s role will report to the Head of Business Development (EMEA) and will encompass the following: Manage a portfolio of key accounts with a view to maintaining high degrees of communication and increasing breadth and depth of relationship by moving the Client through the account management process Track usage and success of different [...]

14/11/11

Development Lead, On-Demand Players

Job Title
Development Lead, On-Demand Players

Reports To
Head of Platforms & Architecture

Department
Technology & Product

Location
Waterloo, London

Job Purpose
Base79 are investing in multi-platform distribution capability to enable them to better monetise the content rights they currently hold.

As part of this investment and the associated company expansion, a new role of Lead Player Developer has been created working within the Platforms & Architecture team.

The role holder will be responsible for implementing on-demand video players across multiple connected platforms and devices, (iOS, Android, Connected TVs etc.).

The role holder will be the development lead for Base79’s suite of player products managing and mentoring junior developers to deliver consumer facing products across multiple platforms to tight deadlines.

The role holder will also work with the head of product management to implement a roadmap of product features and enhancements.

The technology deliverables must be flexible, scalable and extensible in order to take Base79 forward and support their ad-funded and pay business models, delivered to a global audience across multiple connected properties including web, social media, mobile and TVs.

Technologies and Core Skills

On-demand video player development
Strong software engineering skills, technical design & development
Experience of LAMP
PHP, Javascript, CSS
Flash, HTML(5) & native player scripting
Multi platform delivery
Experience of Agile methodologies
Coding standards, best practice, re-usability, TDD & continuous integration
DRM implementation
Matrix and direct management of development resource
Mentoring of junior developers
Test & QA functions
MRSS

Qualifications, Training and Experience

Educated to degree level or equivalent
Previous experience in on-demand video preferably for a mainstream broadcaster or publisher of content
Able to manage workload across multiple projects
Works well in a collaborative atmosphere and also can work independently
Has experience leading a team
Experience with agile product development methodology
Experience in online disciplines including user experience, usability and information architecture for consumer-facing products
Experience of working with content management systems
Experience of implementing technology standards and architectural best practise
Experience of working with geographically dispersed teams and third-party suppliers
Diplomacy and excellent communications skills in dealing with internal clients and colleagues at all levels

Judgment skills

Strong influencing skills required when working with key stakeholders at project and executive level
Technical evaluation of new approaches, (e.g. OpenSource) products and 3rd party services
Ability to set priorities for project work and new initiatives by the development team

Environment
This role is based in the London office but the international focus demands a flexible approach to working environment, location, working hours and may require nights away from home.

Base79 is a small but rapidly expanding company, the environment is unpredictable, demanding and challenging but, above all, rewarding.

14/11/11

Head of Platforms & Architecture

Job Title
Head of Platforms & Architecture

Reports To
CTO

Department
Technology & Product

Location
Waterloo, London

Job Purpose
Base79 are investing in multi-platform distribution capability to enable them to better monetise the content rights they currently hold.

As part of this investment and the associated company expansion, a new role of Head of Platforms and Architecture has been created.

The role holder will be responsible for building a team to architect, design and integrate the overall multi-platform VOD distribution and analytics platform for Base79.

This will include migrating existing technology and BAU processes into the new platform.

The new platform will consist of a series of core infrastructure products which need to be defined, deployed and integrated.

The platform must be flexible, scalable and extensible in order to take Base79 forward and support their ad-funded and pay business models, delivered to a global audience across multiple properties including web, social media, mobile and connected TVs.

Technologies and Core Skills

Product & platform development
VOD system architecture & solution design
Ad-Server selection & integration
Open Source product integration and development
Integration/replacement of BAU systems
BI and analytics, strategy and system selection
Maintain technology standards and best practice
Video content delivery including live streaming
DRM & content protection approaches
Pay approaches and integration

Accountabilities and Activities

Work with Ad Ops as a customer
Work with Bus ops as a customer
Promote best practice and sound architectural principles
Recruit and lead a team of experienced technologists
Selection, deployment and integration of key technology infrastructure elements including ad-server, reporting tools, content delivery, multi platform playback, ad-insertion, and applications
Drive continuous improvement and making the case for upgrading/replacing based on business need and alignment towards strategic goals
Work with Product team to maintain and develop Base79’s technical standards and ensure and adherence to these standards, thereby driving consistency and continual improvement in Base79′s technology and customer facing products
Work with leadership team to ensure that new service propositions are developed and implemented in a way that demonstrates high quality of content across platforms
Design, develop and/or integrate innovative technology to establish reusable IP around VOD delivery and dynamic advertising
Contribute to Base79’s digital strategy to increase the reach of Base79′s digital presence and content amongst our target audiences

Qualifications, Training and Experience

Educated to degree level or equivalent
Previous experience in on-demand video preferably for a mainstream broadcaster or publisher of content
Experience working with and presenting to senior management
Able to manage multiple and complex projects under deadline pressure and with shifting priorities
Works well in a collaborative atmosphere and also can work independently
Has experience leading a team
Experience with agile product development methodology
Experience in online disciplines including user experience, usability and information architecture for consumer-facing websites
Experience of developing and working with content management systems
Experience of designing systems and implementing technology standards and architectural best practise
Experience of working with geographically dispersed teams and third-party suppliers
Diplomacy and excellent communications skills in dealing with internal clients and colleagues at all levels
Ability to lead, manage, direct, motivate and inspire an experienced team of technology professionals

Judgment skills

Strong influencing skills required when working with key stakeholders at operational, executive and board level
Good use of research and data to justify the most appropriate technical and architecture strategies
Technical evaluation of new (e.g. OpenSource) products and 3rd party services
Ability to set priorities for project work and new initiatives by the Platform team

Freedom of Action
The jobholder will be expected to manage their workload and that of their team without extensive referral upwards.

The jobholder will have professional responsibility and will be accountable for all decisions taken.

Jobholder will conceive and propose new project/product initiatives for review and approval by the management team & board.

Environment
This role is based in the London office but the international focus demands a flexible approach to working environment, location, working hours and may require nights away from home. Base79 is a small but rapidly expanding company, the environment is unpredictable, demanding and challenging but, above all, rewarding.

14/11/11

Front End Developer

Job Title
Front End Developer

Reports To
Head of Platforms & Architecture

Department
Technology & Product

Location
Waterloo, London

Job Purpose
Base79 are investing in multi-platform distribution capability to enable them to better monetise the content rights they currently hold.

As part of this investment and the associated company expansion, a new role of Front End Developer has been created working within the Platforms & Architecture team.

The role holder will be responsible for implementing consumer facing apps and video players in web based technologies across multiple connected platforms (e.g. iOS, PS3, Android & Connected TVs).

Technologies and Core Skills

Web standards
HTML & HTML5
CSS
JavaScript
PHP
On-demand video player development
Flash
Experience of Agile methodologies
Coding standards, best practice, re-usability, TDD & continuous integration

Qualifications, Training and Experience

Educated to degree level or equivalent
Previous experience in consumer facing web development preferably for a media/publishing organisation or agency
Able to manage workload across multiple projects
Works well in a collaborative atmosphere and also can work independently
Adaptable
Works well under pressure
Strong analytical and problem solving skills
Excellent written and verbal communication skills
Effective decision maker

Environment
This role is based in the London office but the international focus demands a flexible approach to working environment, location, working hours and may require nights away from home.

Base79 is a small but rapidly expanding company, the environment is unpredictable, demanding and challenging but, above all, rewarding.

10/10/11

Head of Publisher Services

Identify Video Publishers who could provide an ideal platform for Base79’s Video content
Identify suitable Video publishers who may be seeking a sales house to represent their commercial interests
Negotiation of contracts and terms of business
Manage ongoing relationships with Video publishers and platform partners and Account manage ongoing operational issues

The Person

We’re looking for an experienced on-line professional who can hit the ground running in building increased exposure for our content and build our high quality video advertising inventory. The ideal candidate will fit these specifications:

Familiarity with the on-line marketplace and knowledge of the video platforms and publisher websites in the UK
Experience in successful negotiation of business critical contracts
Well educated, likely to have a degree or equivalent
A self starter who is disciplined in their work
A team player
A relationship builder and networker
Excellent written English
Excellent numeracy
Good knowledge of Microsoft Office including Powerpoint, Excel and Word
Interest in and knowledge of television, music and technological developments in the converged world of Televison, mobile and internet

Application

Please apply with a CV and accompanying e-mail to jason.talley@base79.com

13/09/11

Business Development Executive

The BusinessDevelopment Executive’s role will report to the Head of Business Development (EMEA) and will encompass the following:

Manage a portfolio of key accounts with a view to maintaining high degrees of communication and increasing breadth and depth of relationship by moving the Client through the account management process
Track usage and success of different content types and feed this back in to the organisations content licensing activities
Support the implementation of the company’s content strategy, primarily in the UK and Europe (the role is London based)
- Identify key IP owners for representation
- Create, and convert, leads from key targets
- Work closely with other teams (Product Development, Technology, Business Development, Legal etc) to control product delivery and development
- Act as an IPR owners voice within the organisation ensuring we add most value to their objectives
Input and help manage internal reporting and customer relationship databases

Desired Skills & Experience

The ideal candidate will exceed the following criteria:

Minimum of 3-4 years experience licensing content and/or selling representation services to video IP rights owners from the following industries:
- Independent TV production in particular in the Comedy, Light Entertainment genres
- Sports organisations
- Music industry management (label or artist management in particular)
- Video/DVD authoring and distribution
Some experience of distributing content to multi-channel platforms (DTH & Cable), MNOs, IPTV and/or digital web publishers
Some experience in Business Affairs terms and working with multi-layered contracts
Experience of buyer-side decision-making issues where there are multiple decision-makers
Experience of fast-moving environments where decision-making and agility are key
A real passion for working in a start-up environment and all the opportunities it brings
Great sense of humour and a hands-on approach that comes from being a dynamic team player

Candidate Technical Skills

A positive can-do personality, a peopleperson and team player
Ability to influence decision makers andnegotiate commercial agreements
Numerical and analytical in approach tobusiness development
Proficient with Macs, PCs (including all office applications; Word, Excel, Powerpoint)
Basic understanding and working knowledge of mobile devices and connected TV platforms and technology

Back to Jobs List

NEWS FEED

20/10/11

Base79 Expands into Connected Devices with Hire of New CTO and Head of Product Management

Gulliver Smithers and Gideon Summerfield join Base79 from ITV and BBC respectively to head expansion into connected devices market

14/09/11

myvideorights Rebrands to Base79

myvideorights, the UK's leading digital rights management and monetisation company, today rebrands to Base79 with the announcement of £2.75 million funding led by its principal investor, MMC Ventures.

11/05/11

myvideorights Brings Mr. Bean to Hulu

Hulu begins distribution of Mr. Bean and Rowan Atkinson videos

coolvendo2011
10/05/11

myvideorights Named "Cool Vendor" in Media by Leading Analyst Firm

myvideorights selected as one of only four companies highlighted in Gartner Inc's prestigious Cool Vendors in Media, 2011 report.

03/05/11

myvideorights Expands Record Label Portfolio with Addition of Robbins Entertainment

myvideorights to monetise, distribute the dance label's music videos online while increasing audience, protecting content and generating new revenues

ultra_music
22/03/11

Ultra Music Selects myvideorights to Monetise and Distribute its Music Videos Online

Popular dance label expands already-significant online audience, protects content and opens new revenue stream

20/10/11

Base79 Expands into Connected Devices with Hire of New CTO and Head of Product Management

Gulliver Smithers and Gideon Summerfield join Base79 from ITV and BBC respectively to head expansion into connected devices market

London, 20th October 2011 – Base79, the UK’s leading digital rights management and monetisation company, today announces the appointment of Gulliver Smithers as Chief Technology Officer and Gideon Summerfield as Head of Product Management.

Smithers and Summerfield will join Base79 to drive the company’s expansion into the connected devices market, focusing on the development of new products and applications for SmartTVs.

The dual appointment is part of a larger move to expand Base79’s business and technology beyond the web, and provide video-on-demand (VOD) services and content through a range of connected devices. Right-holders and advertisers will be able to engage with viewers through these new form factors, increasing and diversifying revenue opportunities from video consumption.

Smithers joins Base79 from ITV, where he spent six years overseeing and managing a variety of projects. During his time at ITV Smithers oversaw the rollout of the ITV Player across multiple platforms, headed ITV’s YouView project, launched several television channels in the UK and managed the outsourcing of ITV’s transmission operations. Prior to this, he worked on the development of digital TV hardware and software at Strategy & Technology Ltd and spent two years at BSkyB managing Sky’s interactive advertising products.

Summerfield spent over three years at the BBC prior to joining Base79, where he oversaw the expansion of the BBC iPlayer onto multiple connected platforms. This included working with device partners Sony, Nintendo, Sky, Microsoft, BT and Samsung to adapt the service to new devices, as well as managing an award winning HD catch-up service for Virgin Media.

“The increasing number of connected devices on the market is leading to greater demand for high-quality, on-demand content” comments Ashley MacKenzie, CEO, Base79. “With these appointments, we now have a strong and uniquely qualified team capable of building technology platforms for connected devices and SmartTVs.

“By developing new services and platforms, we’ll provide right-holders and producers with a unique opportunity to monetise their video content in this rapidly developing marketplace while giving advertisers the ability to target engaged viewers through these applications, as they currently do on the web.”

“With this opportunity in mind, we’re pleased to welcome our new team members and are confident they can capitalise on the continuing increase in demand for high-quality VOD content”.

14/09/11

myvideorights Rebrands to Base79

London 15th September 2011 – myvideorights, the UK’s leading digital rights management and monetisation company, today rebrands to Base79 with the announcement of £2.75 million funding led by its principal investor, MMC Ventures. The Board and its existing angel investors have also participated in the funding round.

Based in London and New York, the company manages content for companies and artists including the Football Association, Mr Bean and Ministry of Sound, licensing this content to online publishers including YouTube, Hulu and Netflix. Base79 currently manages a network of content that generates over 375 million views per month.

The funding will be used to accelerate both the company’s international expansion across the US and Europe as well as significant product development initiatives that further improves its ability to distribute premium quality content across multiple platforms and devices.

The rebrand to Base79 reflects the company’s vision to be the leading creators of content driven value online. The company simplifies the digital video landscape to create new profits for rights holders, content publishers and advertisers throughout the world in TV entertainment, sports and music markets.

The rebrand and funding announcement comes as the company posted growth in revenues of 805% over the last two years, placing the UK innovator as the second fastest growing media company in Europe according to the GP Bullhound 2011 Media Momentum List. This accolade followed the company being named as one of four Cool Vendors in Media by Gartner in May 2011.

Ashley MacKenzie, Founder & CEO, Base79 comments: “Our offer is playing very well. We’re excited at the opportunities presented by an ever more connected world and there is no doubt in my mind that SMARTTV’s will revolutionise the TV value chain within 5 years allowing our video content to eventually reach a huge and engaged audience of billions, seamlessly. Our rebrand to Base79 is an exciting step in our evolution as a company with the vision to be the world’s leading creators and generators of content value online.”

“The investment led by MMC Ventures is a vital ingredient for tuning our operations to meet an aggressive growth plan. International expansion and product development including investment in technology underpinning content distribution to connected devices will accelerate our growth both in the UK and internationally.”

“MMC invests growth equity in dynamic young UK companies. We back companies at an early stage and work in partnership with them to grow to substantial scale and profitability,” says Tracy Dorée, MMC Ventures. “It’s clear that Base79 is realising its enormous potential and we’re excited to provide the investment that helps the company meet its international ambitions and expand its product offering for the benefit of their partners.”

11/05/11

myvideorights Brings Mr. Bean to Hulu

New York, 11 May 2011- myvideorights (MVR), the expert in actively managing, distributing and monetizing professionally produced video online, has entered a distribution agreement with Hulu. The award-winning Rowan Atkinson
Live, Mr. Bean Live Action Series and Mr. Bean: The Animated Series will be distributed via the free, ad-supported Hulu.com and the Hulu Plus subscription service beginning today.

“We are continually working to optimize the distribution of our premium content worldwide and are very pleased to work with Hulu,” said Ron Schneier, COO of MVR North America. “This new opportunity enables Mr. Bean content to be accessed by the millions who watch quality videos on this online platform. We are very excited about further expanding our content library with Hulu.”

MVR will add the following videos to Hulu’s library:

Rowan Atkinson Live, a one-hour compendium of the comedian’s live performances from 1981 to 1986
14 episodes of the Mr. Bean Live Action Series
More than 50 episodes of Mr. Bean: The Animated Series.

coolvendo2011
10/05/11

myvideorights Named "Cool Vendor" in Media by Leading Analyst Firm

New York, USA – 10 May 2011 – myvideorights (MVR), has been selected as one of only four companies highlighted in Gartner Inc’s prestigious Cool Vendors in Media, 2011 report. The list highlights innovative companies that have the potential to change or affect the market in a significant way and are at the forefront of some of the more vexing challenges facing media companies: monetization, tracking content assets and audience engagement across multiple platforms and networks, and how to reimagine new and compelling content experiences by linking two media formats – print and video.

“We feel our inclusion in Gartner’s Cool Vendors in Media report is validation of myvideorights’ expertise and the importance of managing and monetizing premium online video content,” said Ron Schneier, COO of MVR North America. “We continue to expand our portfolio of exclusive video content and work with a wide range of clients across music, sports, entertainment, documentary and film to grow their online audiences, protect their valuable content and achieve new revenue streams.”

This year’s Cool Vendors in Media report found that online video consumption continues to soar and usage trends will continue to put pressure on the licensing infrastructures and processes for rights holders while generating considerable consumer usage data that will need to be mined by advertisers.

03/05/11

myvideorights Expands Record Label Portfolio with Addition of Robbins Entertainment

New York, 3 May 2011 – myvideorights (MVR), the expert in actively managing and monetizing professionally produced video online, today announced the continued growth of its portfolio of record labels with the addition of Robbins Entertainment, a leading U.S. dance music label. The partnership is a result of record labels’ increased recognition of the importance for dedicated management and protection of music videos online.

Among Robbins artists are Cascada, whose smash “Evacuate The Dancefloor” was certified platinum for over one million downloads, and September, whose “Cry For You” was recently certified gold for more than 500,000 downloads. Other Robbins artists include Afrojack, DHT, Darude, Lasgo, Kim Leoni, AnnaGrace and DJ Sammy. Through its Active Rights Management, MVR will manage the label’s video digital rights and distribute its exclusive video content online via branded channels across video sharing and social media sites as well as new platforms such as mobile and Internet TV. Incorporating pre-roll advertising within Robbins’ premium content MVR will offer advertisers unprecedented exposure.

“Robbins Entertainment has an incredibly popular, valuable catalogue of artists and hit songs and they’re at the forefront of incorporating technology-enabled distribution into the business. The label already has a strong fan base within social networks and we will help expand its online audience, protect the artists’ content while delivering new revenue streams for Robbins,” said Ron Schneier, COO of MVR North America.

“Millions of fans view our artists’ videos online and it’s integral to our business that we properly manage and protect these assets,” said Lisa Levy, VP Sales & Production for Robbins Entertainment. “We’re excited to have myvideorights as a partner to help us better manage our rights and monetize our premium video content much more effectively.”

ultra_music
22/03/11

Ultra Music Selects myvideorights to Monetise and Distribute its Music Videos Online

New York, USA – 22 March 2011 – myvideorights (MVR), the expert in actively managing and monetizing professionally produced video online, today announced a deal with Ultra Music, an independent electronic dance music label. Through its Active Rights Management, MVR will manage Ultra Music’s digital rights and distribute the label’s content online via branded channels across video sharing and social media sites as well as new platforms such as mobile and Internet TV. Incorporating pre-roll advertising within Ultra’s premium content MVR will offer advertisers unprecedented exposure.

Ultra Music was the most played dance label in 2010 Billboard and won the award for “Best American Dance Label” for the fifth year in a row at the 25th Annual International Dance Music Awards in March 2010. The label’s A&R division handled the certified double platinum 2009 hit “I Know You Want Me (Calle Ocho)” featuring Pitbull and earned the acclaim of being the #1 watched music video on YouTube in 2009. Last month the label achieved more than 80 million views worldwide. The label represents popular artists including TiÃ«sto, deadmau5, Benny Benassi, Kaskade, Armin van Buuren, and more.

“myvideorights is well-known for its successful work with music companies in Europe and we’re excited to bring this expertise to the U.S. market with Ultra Records,” said Ron Schneier, COO of MVR North America. “We are extremely pleased to have Ultra as our partner as they have a premier catalog of quality artists. Ultra is one of the top-viewed record labels online and MVR will help further grow that audience while giving advertisers access to over 15 million unique monthly viewers.”

“Ultra’s massive success on YouTube demonstrates intense demand for high quality dance music videos. After several years of success on our own, we needed to find the right partner to help us manage our rights and monetize our video content effectively,” said Elliott Walker, Senior Director of Digital Development and Distribution at Ultra. “myvideorights has both the tools and the people to generate the results we need. I’m excited to be working with MVR to further our digital business.”

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