Base79 | Welcome

ABOUT US

Founded in 2007, Base79 simplifies the digital video landscape to create new profits for leading rights holders across the globe.

With offices in the world’s leading advertising markets, we create new profits within the fast-expanding world of online video and connected devices for all rights holders.

Base79′s unique rights management technology and media relationships create a generation of new, safe and powerful revenue opportunities for its partners. Our extensive catalogue of over two million videos from over 300 leading rights producers and independent production companies currently generates more than 20 million daily views globally.

Base79 is the new name for myvideorights. For more information please click here

Our evolution from myvideorights to Base79 reflects our vision to be the leading creators of content driven value on the PC, Tablet and Connected TV. Our new name is built out of a core truth. Regardless of whether they are buying iPods, subscribing to Netflix or searching on YouTube, all consumers really want is relevant content. Content must always be the foundation, or base, for their engagement. With our expertise, connections and technologies, we build on this base to create new value, the post-industrial gold of our time, for all. 79 is the atomic number of gold.

THE TEAM

Ashley MacKenzie – Founder & CEO

Ashley MacKenzie is Founder & CEO of Base79, the leading digital rights management agency. Over the last three years, Ashley has led the company to 805% growth, placing Base79 as the second fastest growing media company in the prestigious 2011 Media Momentum List. This accolade followed the company being named as one of four ‘cool vendors’ in Media by Gartner in May 2011.

Ashley began his career in advertising at Carat (UK) Ltd. He left Carat to be a founding Director of Entertainment Marketing Ltd and in 1998 he joined an MBI team as Sales Controller for Talk Radio, before becoming General Manager for TalkSPORT. The company grew into The Wireless Group Plc and Ashley took responsibility as Group Managing Director for Independent Local Radio, purchasing loss-making radio stations and turning them into a profitable national network, employing 400 people with a turnover of ‘£21million.

In 2002, Ashley gained commercial responsibility for the group as Managing Director of Impact, The Wireless Group’s wholly-owned national sales house. The Wireless Group plc was sold in 2005 to UTV Plc for £98.5m.

Prior to founding Base79 in July 2007, Ashley led the commercial operations of Music Choice, a provider of interactive music channels that reach over 100 million people worldwide.

Richard Mansell – Managing Director UK

Richard Mansell is co-founder, Managing Director UK and Global Head of Operations for Base79.

With over 14 years experience in Information Technology and IT services, Richard has a passion for technology advancement and operational excellence.

Starting his career in the technology consulting industry with Andersen and subsequently Deloitte, Richard worked predominantly large on IT, strategy and business process engagements. In 2003, Richard left to become Head of IT and Operations of commodity brokerage Spectron. Prior to co-founding myvideorights in 2007, Richard was Director of Technology Consulting at Protiviti, a global business consulting firm specialising advisory and transaction services.

Kevin Deeley – Chief Finance Officer

Kevin is a Chartered Accountant with 23 years operating company Finance experience spent running teams “hands on” across Europe and the USA.

The last fourteen years have been spent in the Media sector, the last ten at Board level. He has substantial VC experience, having been a team member in eight fundraising rounds, for both equity and debt, raised in UK and USA.

Kevin graduated from City University, London in Economics, and has undertaken subsequent study at London Business School (Corporate Finance) and Chicago University Business School (Corporate Strategy).

Jason Talley – Chief Commercial Officer UK

Having joined Base 79 in May 2011, Jason is responsible for our Advertising Sales and Operations in the UK.

Jason has a wealth of experience in Television Advertising, having started his career at Thames Television where he sold the London weekday audience on ITV and Channel 4 and going on to launch UK Gold, Living and Channel 5 to the UK market. At Channel 5, he was responsible for the Advertising Sales and Trading across Television, On-line, Sponsorship and Advertiser Funded Programming.

Gullliver Smithers – Chief Technology Officer

Gulliver has 15 years experience working across a wide variety of technology businesses in the international broadcast market. He joins Base79 from ITV where he spent 6 years
overseeing and managing a variety of projects from outsourcing of the broadcaster’s transmission operations to the rollout of the multi-platform ITV Player.

Prior to ITV, Gulliver developed digital television hardware and software solutions at Strategy & Technology Ltd and managed the roll-out of Sky’s innovative interactive advertising products.

Gulliver has a MA (Hons) in Artificial Intelligence & Linguistics from The University of Edinburgh.

Ben Lister – Head of Business Development EMEA

Ben heads up Base79′s content partnerships and new business development activities.

He has more than 12 years experience in the commercial development of digital media content, platforms and strategy and has held senior business development roles in top tier media companies with activities ranging from distribution of audio, games and VOD products to the creation of successful multi platform marketing campaigns.

Prior to joining Base79 Ben worked at Channel 4, where he lead the commercial and product development of various interactive, mobile and VOD projects, Warner Music International and MTV Networks Europe.

Ian Samuel – Commercial Director UK

Ian Samuel joined Base79 in 2009, to launch the business’ Commercial Operations in the UK, bringing more than 10 years experience working in Video-on-Demand, Digital and Mobile advertising.

Ian began his career at News International and worked across multiple disciplines including Business Development, Sponsorship, Digital and finally as Group Head across Digital and Mobile. He left News International to become Sales Director at blinkx.

Nick Savage – Head of Operations

Over the past three years Nick has managed the extensive growth in Base79′s video catalogue.

With an unparalleled knowledge of online video platforms, video search engine optimisation and rights management, Nick has pioneered major content owners’ online video strategy. Prior to Base79 Nick was Head of Production at Digital Agency Flint and prior to that spent six years as Head of Streaming Media at Lehman Brothers.

Kelvin MacKenzie – Chairman

Kelvin is one of the UK’s leading media personalities. From 1982 until 1994, Kelvin was Editor of The Sun newspaper. He was formerly Managing Director of BSkyB Group Plc before joining the Mirror Group as Deputy Chief Executive and Managing Director of Live TV Ltd. Kelvin was Chairman and Chief Executive of The Wireless Group Plc until June 2005 when he successfully sold the Company to UTV Plc.

With a career that spans four decades and every consumer entertainment medium, Kelvin regularly features on TV and is widely regarded as one of the best judges of popular culture in media today.

In 2011, Kelvin funded and launched live sports broadcast channel Sports Tonight – his latest contribution to sports media.

Peter Bazalgette – Non-Executive Director

From 2004 to 2007 Peter was Chief Creative Officer of Endemol, to whom he remains an adviser. He has personally devised several internationally successful television formats such as Ready Steady Cook and Changing Rooms. He also brought Big Brother to the UK. Peter’s book about the international business of TV formats, Billion Dollar Game, was published in 2005. Peter is a Non-Executive Director of YouGov and a former Board member of Channel 4.

He is building a portfolio of investments in digital growth companies. Peter also serves as Deputy Chairman of the National Film and Television School and on the Board of the English National Opera.

Patrick Walker – Non-Executive Director

Patrick Walker leads the development of content strategy and partnerships for YouTube in Europe, the Middle East and Africa and has over 15 years of experience in the television, radio and online media industry. During his tenure as General Manager for RealNetworks, Patrick was instrumental in launching Real’s first premium audio and video services in Europe, Asia and Latin America and was responsible for developing direct-to-consumer broadband video products.

Patrick began his career in international media and technology as a TV producer for Japan’s public broadcaster, NHK. He has formerly held roles at BBC News as a Senior Broadcast Journalist in Japan and South East Asia and with TWI’s management team in 2000, launching one of the earliest ‘converged’ web and TV services

Rupert Dilnott-Cooper – Non-Executive Director

Rupert is the former CEO of Carlton’s Content Division and Managing Director of Carlton International, where he was responsible for production, distribution and all rights management matters.

A qualified lawyer, Rupert has worked in legal and business affairs for various UK Broadcasters and was a founding director and former Co-Chair of the British Television Distributors Association. He is currently Chairman and Non-Executive Director of a number of financial and media organisations, including pan-European TV group, Zodiak TV Plc.

MAPS

WHERE TO FIND US

Contact our London, New York and Madrid Teams

London Office
The Tower Building
11 York Road
London
SE1 7NX

Tel: +44 20 7928 7604

New York Office
275 Madison Avenue
Suite 422
New York
NY 10016

Tel: +1 212 878 8870
Map

Madrid Office
Calle Almagro 30,
Bajo Izq.
Madrid
28010

Tel: +34 91 391 1385
Map

Click here to email us

MAPS

WHERE TO FIND US

Contact our New York, London and Madrid Teams

New York Office
275 Madison Avenue
Suite 422
New York
NY 10016

Tel: +1 212 878 8870

London Office
The Tower Building
11 York Road
London
SE1 7NX

Tel: +44 20 7928 7604
Map

Madrid Office
Calle Almagro 30,
Bajo Izq.
Madrid
28010

Tel: +34 91 391 1385
Map

Click here to email us

MAPS

WHERE TO FIND US

Contact our Madrid, London and New York Teams

Madrid Office
Calle Almagro 30,
Bajo Izq.
Madrid
28010

Tel: +34 91 391 1385

London Office
The Tower Building
11 York Road
London
SE1 7NX

Tel: +44 20 7928 7604
Map

New York Office
275 Madison Avenue
Suite 422
New York
NY 10016

Tel: +1 212 878 8870
Map

Click here to email us

WORK WITH US

We are always keen to hear from creative people who can take our business to new levels. If you would like to join a talented team, please click here to apply for any of the roles below.

15/05/13

HR Manager (flexible hours)

Base79 – HR Manager – Job Specification The company Base79 partners with leading video rights holders and producers to build online audiences and brands, claim and protect their intellectual property, sell premium advertising, and generate new revenue streams on YouTube and other OTT platforms. The Company’s proprietary technology and processes for increasing YouTube channel subscribers [...]

10/04/13

Senior Product Manager

Job Purpose: Base79 is a World leader in the Internet-delivered video entertainment market, helping TV and video content makers and rights holders grow audiences and make money. They are now investing in International multi-platform distribution to extend reach and influence across the Web and connected devices under their own and high profile partner brands. As [...]

01/04/13

Director of Network Programming

The Director of Network Programming is the owner of the BASE79 content portfolio – researching, devising and creating channels of new, original and innovative content and branding, shaping, packaging and presenting existing content to create the best digital network of programming available to audiences

01/02/13

VP Business Development – USA

VP Business Development Base 79 is the global expert in digital rights management, and our mission is to simplify the digital video landscape to create new profits for leading rights-holders around the world. In a relatively short period of time the U.S. office has achieved a strong client base of premium content owners including top [...]

31/01/13

Business Development Managers x3 – Spain, Germany and France

Base79 –Business Development Manager EMEA – You Tube Channels BASE79′s audience, unique rights management products and media relationships create a generation of new, safe and powerful revenue opportunities for its partners. Their extensive catalogue of over three million videos from over 200 leading rights producers and independent production companies currently generates more than 20 [...]

31/01/13

Lead UI Designer

Base79 – Lead UI Designer – Job Specification BASE79′s audience, unique rights management products and media relationships create a generation of new, safe and powerful revenue opportunities for its partners. Their extensive catalogue of over three million videos from over 200 leading rights producers and independent production companies currently generates more than 20 million views [...]

24/01/13

Product Manager

23/01/13

Back End Developer

Back End Developer – Job Specification BASE79′s audience, unique rights management products and media relationships create a generation of new, safe and powerful revenue opportunities for its partners. Their extensive catalogue of over three million videos from over 200 leading rights producers and independent production companies currently generates more than 20 million views globally daily. [...]

10/01/13

Business Development Manager

We are seeking a Business Development Manager to join our team and widen our efforts in selling quality, short form content from Independent TV Production companies, sports rights holders and other owners of valuable video IPR to web portals, UGV sites, digital media publishers and mobile companies. The Business Development Manager’s role will encompass the [...]

09/01/13

Head of Marketing

Design, implement, and facilitate annual corporate and trade marketing plan for BASE79 in concert with consumer marketing plans

15/05/13

HR Manager (flexible hours)

Base79 – HR Manager – Job Specification

The company

Base79 partners with leading video rights holders and producers to build online audiences and brands, claim and protect their intellectual property, sell premium advertising, and generate new revenue streams on YouTube and other OTT platforms. The Company’s proprietary technology and processes for increasing YouTube channel subscribers and views, and establishing ad sales leadership, enables its clients to significantly increase their reach and revenues in online video. With more than 300 premium content partners, including BBC Worldwide, Endemol’s Tiger Aspect, IMG Media, Simon Cowell’s SyCo, Ministry of Sound, Guinness World Records as well as a number of leading YouTube content creators, Base79 generates more than 550 million views per month across nearly 550 channels on YouTube, and is the largest YouTube multi-channel network based in the UK. Base79 recently received four original programming grants from YouTube, more than any other company in Europe.

Base79 has received a strategic equity investment from The Chernin Group (“TCG”), alongside continued participation from existing investor MMC Ventures. Proceeds from the round will be used to accelerate Base79’s expansion across Europe and into other global territories, to build owned-and-operated brands and channels, and to invest in the Company’s products and technology. Founded in 2007, the Company has offices in London, Los Angeles, Madrid and Sydney, and has plans to increase its presence in continental Europe within the next 12 months.

The role

Due to the continued growth of the company, we are looking to hire a Human Resource Manager to provide a full generalist services to the global business. Reporting to the Chief Financial Officer, the HR Manager will be responsible for:-

Liaising extensively with operational staff throughout the business to meet their HR needs
Delivering a successful recruitment process
Maintain best-practice policies and processes in on-boarding, appraisal, training, remuneration, retention
Particular emphasis on identifying and setting goals for key staff in line with wider corporate goals
Administration including issuing employment contracts, reviewing payroll, maintaining holiday records, reference checking, benefits administration
Other ad-hoc tasks and projects as required

The successful candidate will:

Be hands on, the role involves taking responsibility for everything from reviewing CV’s and interviewing candidates to drafting contracts and maintaining best practices
Be a qualified HR professional with significant HR experience
Have worked in companies with overseas operations and have experience of adapting their approach to take account of the different expectations of staff in, say UK versus France
Be skilled in using a variety of social networking sites, websites and applications as well as more traditional agencies and advertising for recruiting
Be competent in mainstream office technology e.g. PowerPoint, Excel, Word
Be personable and able to fit into a lively media atmosphere.
Have had exposure to and be interested in the media/technology space
Be results orientated with an eye for detail
Strong communication skills

We can offer

Competitive remuneration
Flexible working arrangements will be strongly considered.

10/04/13

Senior Product Manager

Job Purpose:
Base79 is a World leader in the Internet-delivered video entertainment market, helping TV and video content makers and rights holders grow audiences and make money. They are now investing in International multi-platform distribution to extend reach and influence across the Web and connected devices under their own and high profile partner brands. As part of this investment the product team is being expanded opening a new role of Product Manager.

The Product Manager will be responsible for taking charge of the development a number of consumer-facing video consumption products and internal and partner-facing tools, championing product ideas from conception to delivery. They will work with the Head of Product and other stakeholders to understand the business vision and help define the business goals. They must understand the audience and market to identify opportunities and conceive and prioritise new product features that help deliver to these goals and drive the success of the business.

The role holder will be responsible for managing the roadmap for a significant subset of the company’s growing product portfolio of products. They will also need to see the bigger picture and cooperate with others to balance the demands of their roadmaps with other products and activities, negotiating in order to best utilise available resource to address the most pressing and valuable business requirements.

The Product Manager will need to be technically savvy in order to understand the techniques and technologies used to deliver solutions, to recognise the constraints and challenges and push back if necessary with a reasoned argument. They will be responsible for cooperating with design and technical teams to define and prioritise requirements, to estimate effort and delivery schedule and to monitor quality through delivery and beyond. They will be expected to set and measure KPIs to ensure their products are delivering to changing business needs.

Essential Skills:

Collaborative and responsive to change
Leadership and influencing
Communications and motivation
Business and Market Analysis
User Research and Data Analysis
Business Case Development
Roadmapping
Requirements Gathering
User Story Generation
Stakeholder Management
Briefing technical and design teams
Sourcing, briefing and managing suppliers

Other Useful Skills

Impact Analysis
UML
BDD
User Testing
Powerpoint, Excel, Jira, Google Docs

Qualifications, Training and Experience:

Educated to degree level or equivalent
At least 3 years experience in a product management role
Proven track record of delivery
Experience with digital product and/or software development
Experience developing consumer-facing products
Experience operating in a broadcast media, TV or entertainment environment
Experience with social media
Experience briefing designers and developers
Able to manage workload across multiple workstreams
Experience with agile product development methodology
Diplomacy and excellent communications skills in dealing with clients, internal and external, and colleagues at all levels

Judgment skills

Strong influencing skills required when working with key stakeholders at operational and executive level
Ability to set priorities for project work and new initiatives by the development team.

Environment

This role is based in the London office but the international focus demands a flexible approach to working environment, location, working hours and may require nights away from home. Base79 is a small but rapidly expanding company, the environment is unpredictable, demanding and challenging but, above all, rewarding

01/04/13

Director of Network Programming

Responsibilities

The Director of Network Programming is the owner of the BASE79 content portfolio – researching, devising and creating channels of new, original and innovative content and branding, shaping, packaging and presenting existing content to create the best digital network of programming available to audiences
Programming product development

In concert with the broader company strategy, envision and create relevant channel and original programming concepts through the sourcing, commissioning and production of content
Planning resources to turn channel and programme concepts into marketable, successful TV programme titles in audience development terms

Original programming channel and network scheduling and deployment

Balancing new and existing channel and programming concepts with existing shows in a way that builds audience
Using deployment strategy to drive success from existing title and brands to new titles and brands
Co-ordinate and work in partnership with BASE79’s business development teams around the world to create the compelling content experiences required
Recruit and manage a team of Network Managers to lead each identified network

Content curation

Develop the relationships and framework to scale the network of professional producers and YouTube content creators to deliver curated channel content

Channel portfolio management

Create the network from our portfolios of ‘owned & operated’, commissioned, partnership channels and curated content
Manage and balance original programming content with existing catalogue content

Work alongside the Marketing and Insight teams to specify, deliver analyse and report on audience viewing and popularity metrics
Develop launch and deployment plans for all new content and channels
Ensure the communication and implementation of programming strategy amongst internal stakeholders such as Advertising Sales, Business Development and Marketing
Create and manage systems for monitoring, tracking and presentation of audience, viewing and programming trends to the business

Desired Skills & Experience

Experience

5-10 years experience in channel and network programming within digital video networks
Significant experience of commissioning, producing and creating quality video content for online distribution
Strong understanding of production economics associated with making online video content
Excellent understanding of entertainment content consumption on all digital platforms (online, mobile, IP-connected devices) and, specifically, of YouTube as a video consumption platform
Deep understanding of scheduling, channel and network management for online and IP-connected audiences alongside and in competition with traditional content consumption platforms (ie. Broadcast TV)
Experience in creating and managing channel brands and guiding the creation of a brand from concept to execution
Experience in programming in music or sports ‘verticals’ is essential
Experience in developing and executing against multinational channel programming strategy and managing specific market issues such as language variation
Numerate and analytical – comfortable with providing business insights out of audience data sources
A successful track record with a history of exceeding quantitative and qualitative audience measurement goals

Attributes

A creative thinker able to transmit passion for online programming and advocate to stakeholders
A background in and understanding of sport, music or entertainment content audiences
Good understanding of advertising industry and, in particular, the advertising VoD market and YouTube
Excellent interpersonal, communication and presentation skills
A highly creative approach – both in terms of artistic and commercial problem-solving creativity
Experience of fast-moving environments where decision-making and agility are key
Self sufficient with an ability to balance tactical responsibilities with strategic focus

Company Description

BASE79′s audience, unique rights management products and media relationships create a generation of new, safe and powerful revenue opportunities for its partners. Their extensive catalogue of over three million videos from over 200 leading rights producers and independent production companies currently generates more than 20 million views globally daily.

Headquartered in London, with offices in Sydney and New York, the company manages content for companies and artists including the IMG, The Football Association, BBC Worldwide, Digital Rights Group, and Ministry of Sound, licensing this content to online publishers including YouTube, Hulu and Netflix and building new, profitable audiences. BASE79 currently manages a network of content that generates over 600 million views per month making us YouTube’s largest independent partner across EMEA.

01/02/13

VP Business Development – USA

VP Business Development

Base 79 is the global expert in digital rights management, and our mission is to simplify the digital video landscape to create new profits for leading rights-holders around the world. In a relatively short period of time the U.S. office has achieved a strong client base of premium content owners including top cable networks and independent record label companies. We are now looking to aggressively expand our effort to increase both our premium content library and distribution. Your duties will include: – prospecting, sourcing, negotiating and closing profitable deals with content owners from: Cable TV, Broadcasters, sports organizations, music labels, and film and entertainment studios and production companies. You will also be responsible for identifying and closing agreements with new distributors to support our entertainment, sports and music clients.

The Role

Base 79 is looking for an exceptional Business Development executive to acquire digital content and maximize the distribution of quality videos across online platforms and social networks such as: YouTube, Face Book, Hulu, Netflix, Amazon and other web portals, tablets, mobile, and internet TV.

The position of VP Business Development reports to the COO, North America.

Requirements

BA/BS or equivalent: MBA is a plus (not required)
7+ experience in Business Development in Digital media related to video content acquisition, licensing and distribution
A strong network of clients who hold rights for content, or hold decision making responsibilities for digital distribution of content from cable networks, record labels, studios and production companies.
Strong relationships with online video distributors and publishers
Excellent negotiation and analytical skills
You must be a team player, but also enjoy working within a startup environment
Good sense of humor

This is a fantastic opportunity for a candidate who is passionate about digital media, online video and business development! Hurry your resume over today to avoid disappointment!

31/01/13

Business Development Managers x3 – Spain, Germany and France

Base79 –Business Development Manager EMEA – You Tube Channels

Job Description

Research European markets to identify the optimal expansion strategy for BASE79 in target territory.
- Scope market-size (value & volume) and short and long-term synergy value to BASE79
- Research content rights environment (key players, legislation collective agreements etc), competitive landscape, advertising market, legislative context, distribution market etc.
- Create strategy with leadership team
Working very closely with the leadership team, manage all aspects of territory deal development – prospecting, sourcing, negotiating and closing material, profitable deals for BASE79 pre-launch of target domestic market
Evaluate prospective deals and deal strategy (e.g. financial modelling and operational impact)
Work in partnership with internal BASE79 teams (technical, advertising sales, financial, operational, business affairs) and resources to ensure successful implementations of the agreed plan and management of relevant content and syndication partnerships
Identify key IP owners for acquisition
Create, and convert, leads from key targets and manage the pipeline to achieve the required market entry requirements and potential growth rates
Upsell and cross-sell current BASE79 partnerships in to target European markets
Understand and quantify costs of dubbing current BASE79 content catalogue and potential impact on domestic market P&L.
Account management of content owners already acquired to ensure delivery of objectives and growth in catalogue under-management
Act as territory voice within the organisation ensuring the companies considers and evaluates the implications of all decisions on the territory expansion plan
In particular, in conjunction with the leadership team, shape and implement BASE79’s content acquisition strategy pre-market entry to target territory within the overarching goals of the organisation:
Liaise with other territory teams to ensure best practice and maximum international value of prospective deals and business development activity.
Track usage and success of different content types in target market and feed this back in to the organisations content acquisition activities
Be prepared to travel extensively throughout target territory and to key industry markets and conferences to meet local partners
Set an exemplary standard in reporting and account management of target territory content owners pre-launch of new domestic market and build on BASE79’s high profile and positive industry reputation.

Desired Skills & Experience

Experience:

Minimum 7 years commercial media experience in digital advertising sales and/or VoD content distribution/acquisition in at least one of France, Germany and Italy
Experience of structuring and negotiating VoD distribution deals under ad-funded models
Excellent working knowledge of the Music and/or Sports industries
Strong understanding of IP issues as they relate to online video and IP-connected devices
A successful track record with a history of exceeding quantitative and qualitative goals

Attributes:

Strong relationships with relevant content owners across target territory
Good understanding of advertising industry and, in particular, the advertising VoD market and YouTube
Excellent interpersonal, communication, presentation and negotiation skills
Experience of fast-moving environments where decision-making and agility are key
Self sufficient with an ability to balance tactical responsibilities with strategic focus
Minimum language skills of fluency in English and either German, French or Italian

31/01/13

Lead UI Designer

Base79 – Lead UI Designer – Job Specification

As the first dedicated in-house design resource for the fast growing company the successful candidate will initiate a design department and will service a wide range of design requirements for the business, initially on their own.

Working with product and marketing teams, as well as external and internal clients, the role holder will be responsible for creating and implementing consumer-facing channel brands, including logos and video stings. They will be expected to create striking and highly usable user interfaces delivered via a range of websites, embedded video players and video apps for tablets, smartphones games consoles and Smart TVs. They will also be responsible for designing highly-usable internal and partner facing interfaces for reporting, content management and other tools.

The successful candidate will be a highly creative user experience practitioner, excelling in particular in interaction and visual design. They must be able to point to previous experience to demonstrate an ability to understand an audience and adapt a design solution to it by drawing on a very wide range of styles as well as an ability to innovate to achieve exceptional levels of engagement.

The Lead Designer will work with stakeholders to define briefs, create and present branding, wireframes and mock ups for review; and create UIs that integrate partner or Base79 channel branding with the core capabilities of an evolving technical platform, working closely with the developers in the Platform & Architecture team.

The role would best suit someone with good understanding and demonstrable experience of web technologies. While the designer won’t be expected to write code, they would benefit from a familiarity of the fundamentals and should at least be comfortable adapting CSS to achieve the best results.

This opportunity suits someone who is interested in extending their skills further
into the world of online video, apps and connected devices and who is looking to join a fast moving company in an exciting sector, with the potential to grow their career with the company.

Core Skills:

Consumer-facing interaction and visual design
Brand and user interface design
Motion Design & Animation
Photoshop, Illustrator, Flash

Other Useful Skills

CSS, HTML and Javascript
Actionscript 2 & 3
Mobile Application/Web App development (iOS, Android)
Responsive Design
Video Editing
CMS template development

Qualifications, Training and Experience:

Educated to degree level or equivalent in a design discipline
Substantial experience designing usable consumer-facing digital products
Experience designing products that incorporate audio and video
Experience in disciplines including user experience, usability and information architecture for consumer-facing products
Experience in brand development and logo design
Experience designing promotional and co-branded materials
Experience sourcing and briefing design resource
Able to manage workload across multiple projects
Experience in leading user testing and other user research
Experience with agile product development methodology
Experience presenting own work to wide range of Stakeholders
Works well in a collaborative atmosphere and also can work independently
Diplomacy and excellent communications skills in dealing with clients, internal and external, and colleagues at all levels

Judgment skills

Strong influencing skills required when working with key stakeholders at operational and executive level
Ability to set priorities for project work and new initiatives.

Environment

This role is based in the London office but the international focus demands a flexible approach to working environment, location, working hours and may require nights away from home. Base79 is a small but rapidly expanding company, the environment is unpredictable, demanding

24/01/13

Product Manager

Essential Skills:

Collaborative and responsive to change
Leadership and influencing
Communications and motivation
Business and Market Analysis
User Research and Data Analysis
Business Case Development
Roadmapping
Requirements Gathering
User Story Generation
Stakeholder Management
Briefing technical and design teams
Sourcing, briefing and managing suppliers

Other Useful Skills

Impact Analysis
UML
BDD
User Testing
Powerpoint, Excel, Jira, Google Docs

Qualifications, Training and Experience:

Educated to degree level or equivalent
At least 3 years experience in a product management role
Proven track record of delivery
Experience with digital product and/or software development
Experience developing consumer-facing products
Experience operating in a broadcast media, TV or entertainment environment
Experience with social media
Experience briefing designers and developers
Able to manage workload across multiple workstreams
Experience with agile product development methodology
Diplomacy and excellent communications skills in dealing with clients, internal and external, and colleagues at all levels

Judgment skills

Strong influencing skills required when working with key stakeholders at operational and executive level
Ability to set priorities for project work and new initiatives by the development team.

23/01/13

Back End Developer

Back End Developer – Job Specification

Job Purpose:

Base79 enable video content rights holders and producers to maximise the value they can extract from their content through audience development, content management, analytics and building video rich applications and services.

This is an opportunity to be part of defining and building the systems and infrastructure that will deliver this. You’ll be a quick learner with solid software engineering skills and Open Source smarts who can work with both new, emerging and established technologies.

You will be responsible for development, deployment and integration of this new Open Source cloud based infrastructure.

We practice Behaviour and Test Driven Development, using Specification by Example, Continuous Integration and Automated Deployment.

We are looking for a card carrying geek. Someone who loves this stuff and wants to do challenging and exciting things with it!

Technologies and Core Skills:

Expert Python programmer
Solid skills and experience developing high availability, scalable web services and back end systems
Thorough understanding and experience of working with Web Servers and Web Application Servers
Exposure to cloud computing services (e.g. Amazon S3)
In depth knowledge of Linux operating system.
Thorough understanding of Internet protocols and technologies, as well as an appreciation of network hardware and design.
Active knowledge of modern programming tools including:
SCM – e.g. Git/svn, Unit Testing – e.g. xUnit, BDD – e.g Behave, Continuous Integration – e.g. Jenkins, Continuous Deployment – e.g. Puppet, Gradle, Task and Test Automation – e.g. Shell Scripting, ant
An active interest in developing your skills with new programming languages and paradigms.
Solid software engineering skills including Object Oriented Software Development, Design Patterns and using UML to communicate your work.
Solid experience of working with data storage and management – e.g. MySQL, Oracle, MSSQL. Experience with NoSQL Databases an advantage.
Experience of working with XML Family of technologies – XML/XSL/XSLT/XML Schema/XPATH/XML DB
Understanding of Digital Asset Management systems, workflows and file formats
Familiarity with client side Web Technologies – HTML, JavaScript, css, Ajax.
Experience of working with Agile Methods – e.g. XP, Scrum. Experience of Lean/Kanban an advantage.

Accountabilities and Activities:

You will be providing the technology heavy lifting required for base79 to build and maintain our technology platform.
You will work to help leverage and extend Open Source and, where appropriate, proprietary systems.
You will be looking to innovate and find opportunities to create reusable valuable Intellectual Property.
You will contribute to Base79’s digital strategy to increase the reach of Base79′s digital presence and content amongst our target audiences

Qualifications, Training and Experience:

Previous experience in on-demand video or media preferably for a mainstream broadcaster or publisher of content
You will be adept at working across team boundaries, working with Product Owners, Designers, Suppliers and other third parties.
Good use of research and data to justify the most appropriate technical and architecture approaches
You should be able to manage your work with minimal supervision, identifying dependencies and blockers where you find them.
You should have strong collaborative skills, ideally experience with Pair Programming
You should expect to work in an environment with a strong culture of review and be happy engaging with your peers to get to the most effective solution to the problem at hand.
You should be looking to take the initiative, looking to always improve our working practices and the quality of our software.

Environment

10/01/13

Business Development Manager

We are seeking a Business Development Manager to join our team and
widen our efforts in selling quality, short form content from Independent TV Production
companies, sports rights holders and other owners of valuable video IPR to web portals, UGV sites, digital media publishers and mobile companies.

The Business Development Manager’s role will encompass the following:

Help shape and implement MVR’s syndication strategy
Participate in all aspects of deal development – prospecting, sourcing, negotiating and closing.
Identify key new licensees to approach
Create, and convert, leads from key targets
Manage patch of established partners and grow relationships and business from that patch
Work closely with other teams (Technology, Business Development, Legal etc) to control product delivery and development
Act as a “syndication” voice within the organisation ensuring we add most value to their objective
Track usage and success of different content types and feed this back in to the organisations content licensing activities
Work closely with content acquisition to make sure we are acquiring content that can be monetised.
Input and manage internal sales reporting database

Desired Skills & Experience

The ideal candidate will exceed the following criteria:

Minimum of 4 years experience syndicating (or “licensing-out”) content and/or commercial services to the following industries:
Web portals (MSN, Yahoo, AOL etc)
UGV sites (Youtube, Dailymotion, Metacafe etc)
Digital media publishers (Telegraphs, Sun, Hearst, Bauer)
IPTV (Babelgum, Joost etc)
Mobile networks and aggregators
It is vital the candidate is experiences in at least 2 of the first 3 from this list.
A track record in closing complex deals that involve multiple decision makers.
Experience of “buyer-side” decision-making issues
Experience with MS Office, in particular, Powerpoint for presentation writting
Ideally, experience of fast-moving environments where decision-making and agility are key or a real passion to join such an environment
A real passion for working in a start-up environment and all the opportunities it brings
Great sense of humour and an hands-on approach that comes from a genuine belief in leading from the front

Please send your CV and cover letter to Jobs@base79.com

09/01/13

Head of Marketing

Responsibilities

Design, implement, and facilitate annual corporate and trade marketing plan for BASE79 in concert with consumer marketing plans
Design, implement, and facilitate annual consumer marketing plans for BASE79 consumer-facing channels including planning and management of operational marketing budgets and sourcing and management of 3rd party agency suppliers
Develop and execute channel brand portfolio strategies and plans
Be a leading voice for the viewer within the broader organisation informing and guiding BASE79’s product development strategy and implementation
Management of BASE79’s portfolio of consumer-facing thematic channels and channel networks on all platforms and online publisher networks
Work in partnership with the Director of Network Programming to define and drive product strategy in order to deliver marketing and audience objectives
Develop and manage CRM tools and activity including access to marketing research and data sources centrally and locally within the expanding network of BASE79 offices
Build and develop a commercially astute and effective marketing function within BASE79

Desired Skills & Experience

Experience

Minimum 10 years consumer digital marketing, including online video, experience in a content-driven, entertainment business such as television, film, sport and music
Previous experience of relevant trade marketing strategies
Excellent understanding of entertainment content consumption on all digital platforms (online, mobile, IP-connected devices) and, specifically, of YouTube as a video consumption platform
Strong understanding of content packaging in the creation of marketing value to online audiences
Experience in developing pan-European marketing strategy and execution of marketing activity in European territories
Strategic and implementation experience of the full range of digital marketing tools, including social community management, pay-per-click and innovative methods for reaching online audiences
A successful track record with a history of exceeding quantitative and qualitative online audience size and growth goals

Attributes

A business leader able to transmit passion for digital content marketing and advocate to stakeholders
Strong understanding of IP issues as they relate to online video and IP-connected devices
Good understanding of advertising industry and, in particular, the advertising VoD market and YouTube
Excellent interpersonal, communication and presentation skills
Excellent numeracy and analytical skills
Experience of fast-moving environments where decision-making and agility are key
Self sufficient with an ability to balance tactical responsibilities with strategic focus
Minimum language skills of fluency in English - at least one European language a strong advantage

Company Description

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NEWS FEED

14/01/13

BASE79 Signals Aggressive Expansion With Appointment Of EVP International

Former HTC Global Head of Entertainment and Paramount Pictures SVP Digital Distribution to lead Base79 International expansion in 2013

14/11/12

Base79 Announces New Investment From The Chernin Group

08/10/12

Base79 Brings Four New Channels to YouTube

UK-based media innovator secures four new channel partnerships, making it Europe’s largest YouTube original programming partner

13/07/12

Our very own CEO Ashley MacKenzie offers entrepreneurs advice and the secrets behind Base79′s global success

Hard work, commitment and a great wing man/woman! These are some of the tips from Base79′s CEO Ashley MacKenzie in his exclusive interview with business publication ‘YHP’. The magazine offers an insight into some of the UK’s most successful businesses. Click here to read more on his journey so far: http://yourhiddenpotential.co.uk/2012/07/12/ashley-mackenzie-base79/

20/10/11

Base79 Expands into Connected Devices with Hire of New CTO and Head of Product Management

Gulliver Smithers and Gideon Summerfield join Base79 from ITV and BBC respectively to head expansion into connected devices market

14/09/11

myvideorights Rebrands to Base79

myvideorights, the UK's leading digital rights management and monetisation company, today rebrands to Base79 with the announcement of £2.75 million funding led by its principal investor, MMC Ventures.

11/05/11

myvideorights Brings Mr. Bean to Hulu

Hulu begins distribution of Mr. Bean and Rowan Atkinson videos

coolvendo2011
10/05/11

myvideorights Named "Cool Vendor" in Media by Leading Analyst Firm

myvideorights selected as one of only four companies highlighted in Gartner Inc's prestigious Cool Vendors in Media, 2011 report.

03/05/11

myvideorights Expands Record Label Portfolio with Addition of Robbins Entertainment

myvideorights to monetise, distribute the dance label's music videos online while increasing audience, protecting content and generating new revenues

ultra_music
22/03/11

Ultra Music Selects myvideorights to Monetise and Distribute its Music Videos Online

Popular dance label expands already-significant online audience, protects content and opens new revenue stream

14/01/13

BASE79 Signals Aggressive Expansion With Appointment Of EVP International

LONDON, UK – 14^th January 2012 – Base79, one of Europe’s leading online video companies and the largest YouTube network in the Europe, Middle East and Asia (EMEA) region, today announces its plans for aggressive international expansion with the appointment of John Robson as Executive Vice President, International.

With subscribers doubling year-on-year to over 20 million, and Base79 now responsible for over half a billion global views per month, Robson’s role will be to provide an international focus, rapidly growing the company’s content network and building regional teams, initially across Europe.

Prior to joining Base79, Robson held a number of leadership roles within digital entertainment, most recently responsible for global entertainment at HTC, where he led developments for movie, music, publishing and games exploitation on HTC devices. Prior to HTC, Robson was SVP at Paramount Pictures where he created Paramount’s successful digital distribution business across EMEA.

Base79 CEO Ashley MacKenzie comments: “We’ve established ourselves as one of the clear leaders in online video and one of Europe’s fastest-growing young media companies – Base79 recently received four original programming grants from YouTube, more than any other company in Europe. We are delighted to welcome a globally-renowned content and entertainment distribution executive to act as a catalyst for further aggressive European expansion.”

Robson comments: “Base79 is firmly positioned as the front runner in online video and I’m particularly excited to be joining its impressive and dynamic management team. We are doubling subscribers year-on-year and driving significant revenues and high CPMs for our content partners. Last year we became YouTube’s largest international partner. I’m looking forward to contributing to this success story.”

About Base79

Base79 is one of Europe’s leading online video companies and the largest YouTube network in the Europe, Middle East and Asia (EMEA) region. Base79 partners with leading video rights holders and producers to build online audiences and brands, claim and protect their intellectual property, sell premium advertising, and generate new revenue streams on YouTube and other OTT platforms.

The Company’s proprietary technology and processes for increasing YouTube channel subscribers and views, and establishing ad sales leadership, enables its clients to significantly increase their reach and revenues in online video. With more than 300 premium content partners, including BBC Worldwide, Endemol’s Tiger Aspect, IMG Media, Simon Cowell’s SyCo, Ministry of Sound, Guinness World Records as well as a number of leading YouTube content creators, Base79 generates more than 550 million views per month across nearly 550 channels on YouTube, and is the largest YouTube multi-channel network based in the UK.

Founded in 2007, the Company has offices in London, New York and Sydney, and will expand into continental Europe in 2013.

14/11/12

Base79 Announces New Investment From The Chernin Group

Base79, one of Europe’s leading online video companies and the largest YouTube network in the Europe, Middle East and Asia (EMEA) region, today announced that it has received a strategic equity investment from The Chernin Group (“TCG”), alongside continued participation from existing investor MMC Ventures. Proceeds from the round will be used to accelerate Base79’s expansion across Europe and into other global territories, to build owned-and-operated brands and channels, and to invest in the Company’s products and technology. Founded in 2007, the Company has offices in London, New York and Sydney, and has plans to increase its presence in continental Europe within the next 12 months.

“We’re thrilled to receive this additional investment and recognition for our business from The Chernin Group, in addition to ongoing support from MMC Ventures. TCG’s industry leading expertise and track record in content, digital media, brand building, international expansion and monetization will be invaluable as we accelerate the Company’s international growth and distribution of premium video content across multiple platforms and devices,” said Ashley MacKenzie, founder and CEO of Base79. “We have experienced extraordinary growth and believe this partnership will allow a new chapter of even greater opportunity.”

“Base79 has established itself as one of the clear leaders in online video, an exciting space that we believe is positioned to grow faster than any other area of media,” said Peter Chernin, founder & CEO of TCG. “Base79 is one of Europe’s fastest-growing young media companies, and we look forward to partnering with the Company and its management team to help build on its vision and capitalize on further opportunities for growth.”

Alex Carloss, YouTube’s Global Head of Entertainment, said: “We view The Chernin Group’s investment in a key partner like Base79 as a sign of the growth of the YouTube ecosystem in Europe. Base79′s deep expertise in rights management and the YouTube platform will continue to help partners control and grow their content businesses on YouTube.”

Bruce Macfarlane, Managing Partner, MMC Ventures, said: “MMC Ventures has always believed in Base79 – its concept, technology, and team – and have been excited to invest from an early stage. We are therefore delighted to be continuing our support for Base79, alongside The Chernin Group, and look forward to its further growth and success.”

In October 2012, after securing four new channel partnerships as a part of YouTube’s new original channels initiative, Base79 announced that it had become Europe’s largest YouTube original programming partner. The four new channels resulting from the partnership are:

/Football

With leading sports media company IMG as a key content producer, Slash Football is a premium video football network centered and driven by football fans. Base79 will create a series of programs that focus on and appeal to football fans, providing real, reactive and opinionated views and discussions.

/Flow

Flow is a celebration of movement sports, in particular parkour. It brings together compelling new content from the world’s best urban movement athletes, powered by Base79′s parkour hub of more than 60 athletes and free-running content creators. Flow is a brand and platform to inspire and encourage young people to be active and adventurous.

Guinness World Records: OMG!, from Base79 and Guinness World Records

“Guinness World Records: OMG!” is a new YouTube channel highlighting YouTube stars who challenge and encounter record-breaking people and places. The channel features 100% new and original material from the legendary arbiter of all things record-setting and record-breaking.

Bad Teeth, from Base79 and Hat Trick Productions

Bringing sketches, animation, and celebrity guest-hosted pranks together for a thoroughly entertaining experience, Bad Teeth blends the funniest and most popular YouTube stars with mainstream celebrities from the Hat Trick stable to create unexpected, water-cooler content people will want to share.

08/10/12

Base79 Brings Four New Channels to YouTube

UK-based media innovator secures four new channel partnerships, making it Europe’s largest YouTube original programming partner

8th October 2012 – Base79, one of Europe’s leading digital rights management and original programming companies, is bringing four new channels to YouTube as part of YouTube’s new original channels initiative, announced today.

After launching almost a hundred channels in the US, YouTube has announced has launched 46 new original channels in the UK, France and Germany, created specifically for today’s connected viewers, to its platform.

Headquartered in London and one of Europe’s fastest growing media companies, Base 79 is the largest original programming partner in Europe working with YouTube on these partnerships. The four great channels brought by Base79 are:

Guinness World Records: OMG, from Base79 & Guinness World Records

Launching on November 1st

Follow YouTube’s stars as they meet with some of the world’s most amazing record-breaking people and places, and challenge some records of their own!
“Guinness World Records: OMG!” is the brand new YouTube channel from the world’s global authority on record-breaking achievement. The channel features 100% new and original material from all 4 corners of the Guinness World Records globe.

www.youtube.com/gwromg

Bad Teeth, from Base79 & Hat Trick Productions

Launching on 30th December

Bad Teeth is mischievous, reactive and in need of a good dentist, this network brings sketches, animations and celebrity guest-hosted pranks for a thoroughly entertaining experience. Bad Teeth blends the funniest and most popular YouTube stars with mainstream celebrities from the Hat Trick stable to create unexpected, water-cooler content people will want to share.

www.youtube.com/badteeth

/Football

Launching on November 12th

With leading sports media company IMG as a key content producer, Slash Football is a premium video football network centred and driven by football fans. We have created a series of football shows that focuses on and appeals to football fans, to give real, reactive and opinion lead views and discussions.

www.youtube.com/football

/Flow

Launching soon

Flow is a celebration of Movement sports, in particular Parkour. It brings together compelling new content from the world’s best Urban Movement athletes, powered by Base79′s Parkour hub of over 60 athletes and free-running content creators. Flow is a platform to inspire and encourage young people to be active and engage in sports and fitness activities.

www.youtube.com/flow

Ashley MacKenzie, CEO, Base79 comments: “Today marks a great day in the development of our industry. The scale and opportunity for content creation is at a tipping point with genuine sustainability upon us at a mass level. We are hugely excited to be the largest partner in Europe working with YouTube on these partnerships bringing new content to 800 million people across the world”.

Base79 is exhibiting at MIPCOM, 04.29

Show media contact – Lucy Skinner on +44 (0) 7888753904 lucy.skinner@base79.com

About Base79
With offices in the world’s leading advertising markets, Base79 creates new profits within the fast-expanding world of online video and connected devices for all rights holders.

Base79′s unique rights management technology and media relationships create a generation of new, safe and powerful revenue opportunities for its partners. Our extensive catalogue of over three million videos from over 300 partners and independent production companies currently generates more than 20 million daily views globally.

Media Contacts

Lucy Skinner, Audience Development Manager UK
Tel: +44 (0) 207 928 7604 / +44 (0) 7888753904
lucy.skinner@base79.com

Blaise Hammond, Terranova PR
Tel: 07713 684597 / blaise@terranovapr.co.uk

13/07/12

Our very own CEO Ashley MacKenzie offers entrepreneurs advice and the secrets behind Base79′s global success

Hard work, commitment and a great wing man/woman!

These are some of the tips from Base79′s CEO Ashley MacKenzie in his exclusive interview with business publication ‘YHP’.

The magazine offers an insight into some of the UK’s most successful businesses.

Click here to read more on his journey so far:

http://yourhiddenpotential.co.uk/2012/07/12/ashley-mackenzie-base79/

20/10/11

Base79 Expands into Connected Devices with Hire of New CTO and Head of Product Management

Gulliver Smithers and Gideon Summerfield join Base79 from ITV and BBC respectively to head expansion into connected devices market

London, 20th October 2011 – Base79, the UK’s leading digital rights management and monetisation company, today announces the appointment of Gulliver Smithers as Chief Technology Officer and Gideon Summerfield as Head of Product Management.

Smithers and Summerfield will join Base79 to drive the company’s expansion into the connected devices market, focusing on the development of new products and applications for SmartTVs.

The dual appointment is part of a larger move to expand Base79’s business and technology beyond the web, and provide video-on-demand (VOD) services and content through a range of connected devices. Right-holders and advertisers will be able to engage with viewers through these new form factors, increasing and diversifying revenue opportunities from video consumption.

Smithers joins Base79 from ITV, where he spent six years overseeing and managing a variety of projects. During his time at ITV Smithers oversaw the rollout of the ITV Player across multiple platforms, headed ITV’s YouView project, launched several television channels in the UK and managed the outsourcing of ITV’s transmission operations. Prior to this, he worked on the development of digital TV hardware and software at Strategy & Technology Ltd and spent two years at BSkyB managing Sky’s interactive advertising products.

Summerfield spent over three years at the BBC prior to joining Base79, where he oversaw the expansion of the BBC iPlayer onto multiple connected platforms. This included working with device partners Sony, Nintendo, Sky, Microsoft, BT and Samsung to adapt the service to new devices, as well as managing an award winning HD catch-up service for Virgin Media.

“The increasing number of connected devices on the market is leading to greater demand for high-quality, on-demand content” comments Ashley MacKenzie, CEO, Base79. “With these appointments, we now have a strong and uniquely qualified team capable of building technology platforms for connected devices and SmartTVs.

“By developing new services and platforms, we’ll provide right-holders and producers with a unique opportunity to monetise their video content in this rapidly developing marketplace while giving advertisers the ability to target engaged viewers through these applications, as they currently do on the web.”

“With this opportunity in mind, we’re pleased to welcome our new team members and are confident they can capitalise on the continuing increase in demand for high-quality VOD content”.

14/09/11

myvideorights Rebrands to Base79

London 15th September 2011 – myvideorights, the UK’s leading digital rights management and monetisation company, today rebrands to Base79 with the announcement of £2.75 million funding led by its principal investor, MMC Ventures. The Board and its existing angel investors have also participated in the funding round.

Based in London and New York, the company manages content for companies and artists including the Football Association, Mr Bean and Ministry of Sound, licensing this content to online publishers including YouTube, Hulu and Netflix. Base79 currently manages a network of content that generates over 375 million views per month.

The funding will be used to accelerate both the company’s international expansion across the US and Europe as well as significant product development initiatives that further improves its ability to distribute premium quality content across multiple platforms and devices.

The rebrand to Base79 reflects the company’s vision to be the leading creators of content driven value online. The company simplifies the digital video landscape to create new profits for rights holders, content publishers and advertisers throughout the world in TV entertainment, sports and music markets.

The rebrand and funding announcement comes as the company posted growth in revenues of 805% over the last two years, placing the UK innovator as the second fastest growing media company in Europe according to the GP Bullhound 2011 Media Momentum List. This accolade followed the company being named as one of four Cool Vendors in Media by Gartner in May 2011.

Ashley MacKenzie, Founder & CEO, Base79 comments: “Our offer is playing very well. We’re excited at the opportunities presented by an ever more connected world and there is no doubt in my mind that SMARTTV’s will revolutionise the TV value chain within 5 years allowing our video content to eventually reach a huge and engaged audience of billions, seamlessly. Our rebrand to Base79 is an exciting step in our evolution as a company with the vision to be the world’s leading creators and generators of content value online.”

“The investment led by MMC Ventures is a vital ingredient for tuning our operations to meet an aggressive growth plan. International expansion and product development including investment in technology underpinning content distribution to connected devices will accelerate our growth both in the UK and internationally.”

“MMC invests growth equity in dynamic young UK companies. We back companies at an early stage and work in partnership with them to grow to substantial scale and profitability,” says Tracy Dorée, MMC Ventures. “It’s clear that Base79 is realising its enormous potential and we’re excited to provide the investment that helps the company meet its international ambitions and expand its product offering for the benefit of their partners.”

11/05/11

myvideorights Brings Mr. Bean to Hulu

New York, 11 May 2011- myvideorights (MVR), the expert in actively managing, distributing and monetizing professionally produced video online, has entered a distribution agreement with Hulu. The award-winning Rowan Atkinson
Live, Mr. Bean Live Action Series and Mr. Bean: The Animated Series will be distributed via the free, ad-supported Hulu.com and the Hulu Plus subscription service beginning today.

“We are continually working to optimize the distribution of our premium content worldwide and are very pleased to work with Hulu,” said Ron Schneier, COO of MVR North America. “This new opportunity enables Mr. Bean content to be accessed by the millions who watch quality videos on this online platform. We are very excited about further expanding our content library with Hulu.”

MVR will add the following videos to Hulu’s library:

Rowan Atkinson Live, a one-hour compendium of the comedian’s live performances from 1981 to 1986
14 episodes of the Mr. Bean Live Action Series
More than 50 episodes of Mr. Bean: The Animated Series.

coolvendo2011
10/05/11

myvideorights Named "Cool Vendor" in Media by Leading Analyst Firm

New York, USA – 10 May 2011 – myvideorights (MVR), has been selected as one of only four companies highlighted in Gartner Inc’s prestigious Cool Vendors in Media, 2011 report. The list highlights innovative companies that have the potential to change or affect the market in a significant way and are at the forefront of some of the more vexing challenges facing media companies: monetization, tracking content assets and audience engagement across multiple platforms and networks, and how to reimagine new and compelling content experiences by linking two media formats – print and video.

“We feel our inclusion in Gartner’s Cool Vendors in Media report is validation of myvideorights’ expertise and the importance of managing and monetizing premium online video content,” said Ron Schneier, COO of MVR North America. “We continue to expand our portfolio of exclusive video content and work with a wide range of clients across music, sports, entertainment, documentary and film to grow their online audiences, protect their valuable content and achieve new revenue streams.”

This year’s Cool Vendors in Media report found that online video consumption continues to soar and usage trends will continue to put pressure on the licensing infrastructures and processes for rights holders while generating considerable consumer usage data that will need to be mined by advertisers.

03/05/11

myvideorights Expands Record Label Portfolio with Addition of Robbins Entertainment

New York, 3 May 2011 – myvideorights (MVR), the expert in actively managing and monetizing professionally produced video online, today announced the continued growth of its portfolio of record labels with the addition of Robbins Entertainment, a leading U.S. dance music label. The partnership is a result of record labels’ increased recognition of the importance for dedicated management and protection of music videos online.

Among Robbins artists are Cascada, whose smash “Evacuate The Dancefloor” was certified platinum for over one million downloads, and September, whose “Cry For You” was recently certified gold for more than 500,000 downloads. Other Robbins artists include Afrojack, DHT, Darude, Lasgo, Kim Leoni, AnnaGrace and DJ Sammy. Through its Active Rights Management, MVR will manage the label’s video digital rights and distribute its exclusive video content online via branded channels across video sharing and social media sites as well as new platforms such as mobile and Internet TV. Incorporating pre-roll advertising within Robbins’ premium content MVR will offer advertisers unprecedented exposure.

“Robbins Entertainment has an incredibly popular, valuable catalogue of artists and hit songs and they’re at the forefront of incorporating technology-enabled distribution into the business. The label already has a strong fan base within social networks and we will help expand its online audience, protect the artists’ content while delivering new revenue streams for Robbins,” said Ron Schneier, COO of MVR North America.

“Millions of fans view our artists’ videos online and it’s integral to our business that we properly manage and protect these assets,” said Lisa Levy, VP Sales & Production for Robbins Entertainment. “We’re excited to have myvideorights as a partner to help us better manage our rights and monetize our premium video content much more effectively.”

ultra_music
22/03/11

Ultra Music Selects myvideorights to Monetise and Distribute its Music Videos Online

New York, USA – 22 March 2011 – myvideorights (MVR), the expert in actively managing and monetizing professionally produced video online, today announced a deal with Ultra Music, an independent electronic dance music label. Through its Active Rights Management, MVR will manage Ultra Music’s digital rights and distribute the label’s content online via branded channels across video sharing and social media sites as well as new platforms such as mobile and Internet TV. Incorporating pre-roll advertising within Ultra’s premium content MVR will offer advertisers unprecedented exposure.

Ultra Music was the most played dance label in 2010 Billboard and won the award for “Best American Dance Label” for the fifth year in a row at the 25th Annual International Dance Music Awards in March 2010. The label’s A&R division handled the certified double platinum 2009 hit “I Know You Want Me (Calle Ocho)” featuring Pitbull and earned the acclaim of being the #1 watched music video on YouTube in 2009. Last month the label achieved more than 80 million views worldwide. The label represents popular artists including TiÃ«sto, deadmau5, Benny Benassi, Kaskade, Armin van Buuren, and more.

“myvideorights is well-known for its successful work with music companies in Europe and we’re excited to bring this expertise to the U.S. market with Ultra Records,” said Ron Schneier, COO of MVR North America. “We are extremely pleased to have Ultra as our partner as they have a premier catalog of quality artists. Ultra is one of the top-viewed record labels online and MVR will help further grow that audience while giving advertisers access to over 15 million unique monthly viewers.”

“Ultra’s massive success on YouTube demonstrates intense demand for high quality dance music videos. After several years of success on our own, we needed to find the right partner to help us manage our rights and monetize our video content effectively,” said Elliott Walker, Senior Director of Digital Development and Distribution at Ultra. “myvideorights has both the tools and the people to generate the results we need. I’m excited to be working with MVR to further our digital business.”

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